Cannes You Say OTT?
Jun 21, 2019 • Aaron Goldman
This week, we released Refocus, the second installment in our Relaunch Your Video series, which explores the ways you can be more strategic with OTT advertising instead of just using it as an add-on to linear TV campaigns.
On Tuesday, we also announced a new layer to our relationship with IRI, which allows 4C clients to leverage IRI purchase data for their linear TV and OTT advertising. With these audiences, as well as our recently announced integration with Placed, brands can better connect their linear TV and OTT advertising to actual business outcomes.
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