Cannes You Say OTT?

Jun 21, 2019 • Aaron Goldman

Greetings from the Cannes Lions Festival where, all across the Croissette, discussions are anchored around the latest trends in advertising, and OTT has emerged, well, over-the-top.

Aaron Goldman's Tweet for Relaunch your Video from Cannes

This week, we released Refocus, the second installment in our Relaunch Your Video series, which explores the ways you can be more strategic with OTT advertising instead of just using it as an add-on to linear TV campaigns.

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On Tuesday, we also announced a new layer to our relationship with IRI, which allows 4C clients to leverage IRI purchase data for their linear TV and OTT advertising. With these audiences, as well as our recently announced integration with Placed, brands can better connect their linear TV and OTT advertising to actual business outcomes.

As more insights about the power of OTT surface in Cannes, I’ll be updating the masses while #CrossingTheCroissette. And, rest assured, it’s all in Scope#4CTheFutureOfMedia

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