Measure your most valuable outcomes across channels
Enable a measurement approach across TV and digital channels to understand the online and offline outcomes driven by your marketing investment.
Map your preferred measurement data to social campaigns
Bring your "source of truth" measurement data to the same platform where you're optimizing campaigns. Analyze the impact of audience, creative, and other tactics on business metrics.
Make TV campaigns as accountable as digital ones
Adopt a performance marketing mindset to test and learn in TV and OTT using first-party data deterministically tied to measurement.
Business outcomes measurement solutions
- TV/OTT attribution
- Outcome data ingestion
- Store visitation measurement
- Global reporting center
- Performance dashboard
Improve campaigns based on how they're impacting business metrics like sales and conversions. Evaluate the programs, networks, and publishers driving the best outcomes for your brand to determine the true ROI of your media.
Integrate "source of truth" data for in-platform measurement and actionable reporting. Create custom metrics for use in reporting and optimization from outcomes like website analytics, online and offline conversion data, mobile app attribution, and more.Bring Your Own Data one sheet
Understand the effectiveness of your video media to drive consumers in-store. Connect TV and OTT ad exposure to store visits to quantify how your marketing drives foot traffic to specific locations.
Centralize cross-channel measurement data in a single location, understand critical campaign insights through granular reports, and automate delivery of data via API, email, SFTP, or web query.Report Center one sheet
Easily understand top performing channels, creatives, and audience segments without spending hours analyzing data. Receive machine learning optimization recommendations based on global custom metrics that measure which platforms, creatives, and audiences are driving business outcomes.Performance Dashboard one sheet
4C is a great company with a great product that offers helpful tools which help us grow our business. - Megan Garlisch, Real Food Blends