Bring your own data to the holiday party
Sep 18, 2019
increase in eCommerce traffic driven by social channels during the holidays in 2018.
(Source: Salesforce 2019)
With social’s growing impact on ecommerce outcomes, it’s more important than ever this holiday season to connect ad spend with “source of truth” metrics for insightful optimization.
OPTIMIZE WITH OUTCOMES
Increase ROAS during peak periods by automating in-flight campaign adjustments based on real-time custom metric data.
ALWAYS HAVE ANSWERS
Save hours of time during your busiest season with automated and visual pacing and reporting that consolidates creative, audience, and performance insights.
BID FOR THE BUSINESS
Make the most of every seasonal ad dollar by automating bid and budget changes that optimize campaigns toward audiences converting online and offline.
Q4 is a very hectic time for retailers, so it’s important to capitalize on efficiency and automation. Advertisers should leverage custom ROAS metrics from source-of-truth revenue data (instead of publisher pixel revenue data) in reporting and alerts for increased visibility into performance during high-volume days. Brands can also use Scope’s Rules to maximize return by triggering bid and budget increases against audiences driving those same ROAS metrics.
AMANDA BOWMAN, CLIENT SUCCESS DIRECTOR, 4C