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Break Through the Noise and Find Your Audience with Data-Driven Advertising

Jul 23, 2020 • Aaron Goldman

Not only is this headline a timeless truism, it’s also the title of our upcoming webinar with LinkedIn and Ty Heath, Global Lead for The B2B Institute.

Join us next week Wednesday at 12pm eastern time and learn how to tighten up your supply chain to identify real data and activate valuable audience signals.
Ty will unpack what she calls “the sub-prime data crisis” and teach you how to make big bets that will pay off for your organization. From there, I’ll share our perspective on how closed ecosystems present lush environments for brands to connect with audiences and the role of a closed ecosystems platform (CEP) in capturing the opportunity.

Register for the webinar to see how you can break through the noise and find your audience.

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As we move towards an omnichannel advertising future anchored by a modern system of record, the capabilities will finally exist for, as 4C CEO (soon to be Mediaocean President) Lance Neuhauser likes to say, “Marketers marketing the way consumers consume — seamlessly across all screens.

To hear more from Lance and Mediaocean CEO Bill Wise on the promise of the #4CMO combination, check out the latest episode of AdExchanger talks podcast.

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