August 2019 US TV Social Lift Rankings
Oct 07, 2019
TV and social media have become inextricably linked. By uniting these channels through multi-screen activation and analytics, 4C enhances media value for brands.
To assess the TV ads generating the greatest consumer response on social media, 4C fuses data from Teletrax, its global TV monitoring network covering more than 1,300 U.S. channels in all 210 DMAs, and its proprietary social affinity database with 1.5+ billion brand interactions across Facebook and Twitter.
By comparing each brand’s social media engagements in the two-minute period after the start of a TV ad to the brand’s average social media engagement rate, 4C calculates the TV Social Lift Impact. Ultimately this is a measure of how much more likely a consumer is to engage with the brand on social media after seeing its TV ad.
- Taco Bell took the top spot for broadcast, and landed at number four for cable, thanks to ads for the Triple Double Crunchwrap.
- With ads for new Harry Potter sets, LEGO came in at number two for broadcast advertisers in August.
- As back-to-school season heated up, Target saw a lift in social media engagement following TV ads, landing in the top ten across broadcast and cable.
- KFC took a spot in the top five for broadcast and cable with ads for its new Mac & Cheese Bowl.