August 2019 US TV Ad Rankings
Sep 10, 2019
Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during August. Advertisers are ranked according to total ad minutes aired in each category.
McDonald’s, Samsung, and J.C. Penney joined the top broadcast primetime advertisers in August.
Subaru increased investment in cable ad time to join the top advertisers for the month.
With a 2,200% increase over August 2018, Degree joined the top soccer advertisers.
MLB ad time was a popular investment for car manufacturers.