August 2018 US TV Ad Rankings

Sep 18, 2018

Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during August. Advertisers are ranked according to total ad minutes aired in each category.

Telco brands T-Mobile, AT&T, and Samsung joined the top broadcast primetime advertisers in August.

august 2018 broadcast US TV ad rankings

Geico kept the top spot for cable primetime.

august 2018 cable US TV ad rankings

In a category dominated by automobile manufacturers, Lexus joined the top MLB advertisers.

august 2018 MLB TV ad rankings

Verizon was the top advertiser during NFL programming as pre-season got underway.

august 2018 NFL US TV ad rankings