August 2018 UK TV Social Lift Rankings
Sep 18, 2018
Television is a powerful advertising medium, providing emotional resonance and scale to ignite conversations and connect consumers with brands. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, we rank the top UK advertisers using 4C’s Teletrax technology, the largest global TV monitoring network. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.
- Apple enters the top ten at number three with a focus on advertising the face id feature for the iPhone.
- Amazon also enters the top ten, continuing their ‘Fundamentals A-Z campaign’ created by their in-house creative agency.