{

Gather audience intelligence.

Learn more about your customers and prospects with a wide range of insights like demographics, purchase-behavior, financials, and more.

Reach across closed ecosystems.

Onboard your first-party data, or tap into an extensive marketplace of premium data providers to create audiences across TV, CTV, social, and ecommerce ecosystems.

Improve cross-channel reach and frequency.

Maximize audience reach and hit campaign goals with proprietary data science that optimizes OTT/CTV plans for audiences being missed in linear TV.

Key capabilities

  • Cross-channel audience management
  • Create and manage audiences from your CRM/DMP, third-party data providers, as well as proprietary 4C audiences all from the same hub. Distribute audiences for planning and targeting of campaigns across closed ecosystems.

    Audience Hub One Sheet
  • First-party data onboarding
  • Integrate first-party data via CRM list upload or one of over 10 DMP integrations, and grow your audience with transparency using lookalike models that use unique online and offline consumer attributes and behaviors.

    First-Party Audiences One Sheet
  • Premium audience marketplace
  • Explore thousands of pre-built segments covering standard taxonomies, as well as rich shopper, TV viewership, and location-based audiences.

    Audience Marketplace One Sheet
  • Competitive conquesting
  • Learn more about the people engaging with your competitors, and create audiences based on people who have seen their TV ads to create unique and effective strategies for stealing market share.

    Smart TV Ad Reach Audiences One Sheet
  • TV reach extension
  • Optimize audience reach and frequency across TV, CTV, and social using proprietary data science that defines audiences for CTV targeting that you’re missing in linear TV.

    Reach Extension One Sheet
4C’s leadership in the space has allowed eBay to connect with customers in new ways. - VP Global Growth, Ebay

It's all in Scope.

Ready to reach your best customers?