How Audience Intelligence Fuels Customer-Obsessed Marketing
Learn how to become customer-obsessed.
Companies need CMOs and their marketing teams to help drive customer-obsessed strategies. During this webinar, guest speakers from Forrester Research and 4C explain what it means to be customer-obsessed, and how marketers can transform their efforts and drive business forward through insights into their most valuable audiences as well as those of their competitors. Watch the full webinar recording below.
- Shar VanBoskirk, Vice President, Principal Analyst, Forrester Research
- Aaron Goldman, Chief Marketing Officer, 4C
- Moderator: Kari Brownsberger, VP, Marketing Communications, 4C