4C is evolving the upfronts process to make better use of budgets by applying data and insights. Designed to help brands optimize plans based on precise audience segments, advertisers can use our Scope platform to buy the networks, programs, and dayparts with the highest concentration of their true targets.
Combine and weight upfront plans based on:
- First-party customer segments from CRM lists or DMPs
- 4C Affinity Audiences of consumers who engage with the brand or competitors’ brands on social
- Audiences who have or have not seen particular programs or ads based on smart TV viewership and ad reach data
Advertisers can also inform strategy and negotiations with historical viewership, ad occurrence, and cost data.
With Scope, brands are empowered to reach their most valuable audiences via upfronts allocations and build supplementary strategies through scatter or OTT buys.
Fill out the form below to contact us and learn more about upfronts planning with Scope by 4C™.