Gather audience intelligence.
Learn more about your customers and prospects with a wide range of insights like demographics, purchase-behavior, affinities, and more.
Activate compelling opportunities.
Onboard your own first-party data, or tap into a robust list of premium data providers to create audiences you can reach across TV, OTT, and social.
Plan strategic cross-channel campaigns.
Maximize audience reach and hit campaign goals with proprietary data science that optimizes OTT for audiences who don't watch linear TV.
Audience-based planning features
- Cross-channel audience management
- First-party data onboarding
- Premium audience marketplace
- Competitive conquesting
- TV reach extension
Create and manage customer audiences from your CRM/DMP and third-parties for prospecting/conquesting in the same hub. Distribute audiences for planning and buying at scale across TV, OTT, and social. Plan budgets based on the potential reach of desired audiences across integrated channels.Audience Hub One Sheet
Integrate first-party data via CRM list upload or one of over 10 DMP integrations, and grow your audience with transparency using unique online and offline consumer attributes and behaviors.First-Party Audiences One Sheet
Explore thousands of pre-built segments covering standard taxonomies, as well as rich shopper, TV viewership, and location-based audiences.Audience Marketplace One Sheet
Learn more about the people engaging with your competitors, and create audiences based on people who have seen their TV ads to create unique and effective strategies for stealing market share.Smart TV Ad Reach Audiences One Sheet
Maximize audience reach and hit campaign goals across TV and OTT with proprietary data science that optimizes OTT for audiences who don't watch linear TV.
4C’s leadership in the space has allowed eBay to connect with customers in new ways. - VP Global Growth, Ebay