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April 2020 US TV Ad Rankings

May 09, 2020

Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during April. Advertisers are ranked according to total ad minutes aired in each category.

HUMIRA takes the top spot for broadcast primetime.

broadcast primetime ad ranking chart

Insurance companies dominate broadcast daytime & fringe rankings.

Pharmaceuticals increase investment in cable primetime.

Domino’s increases cable daytime & fringe investment as Americans stay home.