April 2019 US TV Ad Rankings

May 07, 2019

Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during December. Advertisers are ranked according to total ad minutes aired in each category.

McDonald’s and Honda joined the top broadcast primetime advertisers in April.

april 2019 US broadcast tv ad rankings

Home Depot increased its cable primetime ad time by 1,263% to join the top advertisers.

april 2019 US cable tv ad rankings

Corona Extra upped its NBA ad time heading into the playoffs.

april 2019 US NBA tv ad rankings

Geico was the top MLB advertiser as the season got underway.

april 2019 US MLB tv ad rankings