April 2018 US TV Ad Rankings

May 15, 2018

Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during April. Advertisers are ranked according to total ad minutes aired in each category.

McDonald’s, Apple, and RAM joined the top broadcast primetime advertisers in April.

april 2018 US broadcast TV ad rankings

Geico kept the top spot for cable primetime.

april 2018 cable US tv ad rankings

DirecTV was the number 1 MLB advertiser as baseball season got underway.

april 2018 MLB US TV ad rankings

Corona joined the top NBA advertisers with a 1,021% increase in ad time month over month.

april 2018 NBA US TV ad rankings