April 2018 US TV Ad Rankings
May 15, 2018
Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during April. Advertisers are ranked according to total ad minutes aired in each category.
McDonald’s, Apple, and RAM joined the top broadcast primetime advertisers in April.
Geico kept the top spot for cable primetime.
DirecTV was the number 1 MLB advertiser as baseball season got underway.
Corona joined the top NBA advertisers with a 1,021% increase in ad time month over month.