April 2018 UK TV Ad Rankings

May 15, 2018

Television is a powerful advertising medium, providing emotional resonance and scale to ignite conversations and connect consumers with brands. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, we rank the top UK advertisers using 4C’s Teletrax technology, the largest global TV monitoring network. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.

Warburtons launched to the top spot for UK TV advertisers in April.

april 2018 overal UK TV ad rankings


Warburtons also claimed number 1 for Free to Air Peak advertisers, with Renault increasing 1,211% month over month to take second place.

april 2018 UK free to air peak TV ad rankings

Oral-B kept the top spot for Pay TV Peak advertisers.

april 2018 pay TV peak UK TV ad rankings