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In today’s media landscape, Amazon is a critical platform where marketers can connect with consumers in valuable ways. Amazon advertising through Scope by 4C™ can help supercharge advertising efforts on this critical consumer touchpoint.

Scope clients can use the same powerful tools to buy and optimize Amazon’s Sponsored Ads that they leverage for Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Twitter, and Snapchat.

With Scope, vendors, sellers, and agencies can launch their Sponsored Ad campaigns at scale and seamlessly asses overall performance, efficiency, and awareness of their investment.


  • One-stop shop to create, optimize, and measure profitability across Sponsored Product Ads, Sponsored Brands, and Sponsored Display.
  • Maximize ROI & drive growth through automation features to free up more time for strategic decision making.
    • Product monitoring & Buy-box notifications
    • Revenue loss estimates & projected spend forecasts
    • Actionable shopper intent signals
    • Machine learning & algorithmic optimizations across budgets & bids based on your goals.
    • Assess the impact TV has on consumer shopping behavior by synchronizing bid & budget strategies against your own TV ads, competitive TV ads, or any other brand/product TV ads.
  • Visualized Amazon performance alongside other marketplaces promoting the same products.
  • Customized & automated reporting based off your unique business needs


With resources like a dedicated onboarding team, client success staff for daily support and weekly office hours, and educational assets from 4C University & our in-platform help center, our team is here to help your team achieve success on Amazon. Need some help getting started? Ask about our Enterprise Activation offering, which helps you activate, optimize, and report, while providing best-in-class training to transition your team to self-service with 4C best practices implemented.

Use the form below to learn more about Amazon advertising through Scope!