Use the Data

An Advanced TV White Paper

Explore the state of Advanced TV based on 4C’s work with some of the largest networks and advertisers in the industry as well as interviews with more than a dozen experts in this burgeoning space including leaders from ABC, Blinc, Dentsu Aegis Network, Essence, Horizon Media, Hulu, Inscape, Mediaocean, Publicis Media, NBCUniversal, Roku, Telaria, and Turner.

Download the White Paper

Over the past decade, TV viewership has splintered as part of the media fragmentation trend with video content available to consumers at any time on any device. However, as a medium, linear TV still amasses huge audiences and delivers strong engagement and reach.

If only there were a way to leverage multi-channel behavior to deliver audience-based ads on the big screen…

Welcome to Advanced TV.

Fill out the form to access the white paper and learn how you can use the data.