4C Advanced TV Week

Catch up on all the highlights.

Per Forrester Research, over 50% of marketers report that they’re likely to incorporate Advanced TV into their plans in 2018.

4C held a week-long series of events, content, and education to help advertisers leverage audience-based buying technology in the Upfronts.

Scroll below for details and find out how you can still get involved. The revolution will be televised!

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Free Advanced TV Advertising Audit from 4C

See how your current approach compares to audience-driven TV advertising.

Uncover the best networks and programs that satisfy your objectives for the 2018 Upfronts.

Fill out the form and a 4C rep will contact you.

Advanced TV Webinar

Watch our webinar on demand featuring guest speakers Jim Nail from Forrester and Samantha Rose from Horizon Media as they discuss new approaches to linear television advertising and how innovation in data, targeting, and measurement is making the channel more efficient and effective. You can also read our blog post recap.


Advanced Advertising


Advanced Advertising

Live on Stage

The Advanced Advertising Summit brings together the industry’s most innovative thought leaders for a day of dynamic content and personal connections that explores the impact of data, automation, addressability, programmatic and measurement in TV advertising.

4C CEO Lance Neuhauser spoke on Data-Enabled TV Ad Buying/Selling. Check out some of the highlights in our newsletter.


Audience Upfronts Roadshow

We are hosting a series of educational events covering the key elements of audience-based buying that can be procured as part of the 2018 Upfronts.

Speakers include execs from 4C, Inscape, Mediaocean, and NBCUniversal.

Email Kari Brownsberger to submit your agency for consideration to be one of the stops on our roadshow.


Advanced TV Whitepaper

Explore the state of Advanced TV based on 4C’s work with some of the largest networks and advertisers in the industry as well as interviews with more than a dozen experts in this burgeoning space including leaders from 4C, ABC, Blinc, Dentsu Aegis Network, Essence, Horizon Media, Hulu, Inscape, Mediaocean, Publicis Media, NBCUniversal, Roku, Telaria, and Turner.

Download the paper today!


Coming Soon


Coming Soon


Our new website (AdvancedTVNews.com) curates the best information from around the web on Advanced TV and related topics such as OTT, video, addressable TV, and more.

Beet TV Series

Live from the Advanced Advertising Summit, Beet TV interviewed industry experts about the latest trends in Advanced TV. Watch them here.