Are you ready for Advanced TV?


View the recording: Are you ready for Advanced TV webinar

See how new innovation in data, targeting, and measurement is making television more efficient and effective.

In this webinar, you will learn:

  • What is Advanced TV and how it improves the process and outcomes associated with TV planning and buying
  • Why experts believe that 2018 is the inflection point for marketers to embrace the change or get left behind
  • How you can leverage advanced audience targeting as the most impactful first step to begin your own Advanced TV journey

Guest speakers:
Jim Nail, Principal Analyst, Forrester Research
Samantha Rose, VP Director of National TV, Horizon Media
Josh Dreller, VP Product Marketing, 4C

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This webinar was part of a week-long series of events, content, and education that will help advertisers leverage audience-based buying technology in the 2018 Upfronts. Click here to learn more about 4C Advanced TV Week.