4C is building the leading self-service intelligence platform for marketers to drive business outcomes across closed ecosystems.

Data Science

Dr. Alok Choudhary pioneers the Science of Connections using big data and computational science for astrophysics, weather detection, disease epidemics, and more.

Social Advertising

Alok founds VoxSup to leverage his data science and build new technology for marketers to identify their most valuable audiences and reach them more effectively.

The Upgrade

Lance Neuhauser, CEO of The Echo System, gets a fortuitous airplane seat upgrade to seat 4C, which leads to meeting Alok. VoxSup anounces a partnership with Facebook.

Social Intelligence

VoxSup acquires The Echo System to deliver enhanced insights for brands using social data. Voxsup announces Twitter partnership.

Data Mapping

VoxSup rebrands as 4C and launches a product using social data to improve TV advertising measurement and planning. 4C announces LinkedIn and Pinterest partnerships.

TV Monitoring

4C acquires international TV monitoring network Teletrax to create the most comprehensive global platform for multi-screen media. 4C announces Instagram partnership.

Multi-screen Sync

4C introduces Sync, allowing advertisers to trigger social, search, and display ads in conjunction with live TV moments and weather conditions. Snapchat partnership is announced.

Enterprise Solutions

4C now powers over $1 billion in annual media spend. Partnerships with Mediaocean, NBCUniversal, and Target are announced.

It's all in Scope

4C introduces Scope, the industry’s only self-serve technology solution for audience intelligence, activation, and analytics across TV, digital, mobile, and social media. 4C announces Amazon Advertising integration.

Cross-channel Video

4C creates Kinetiq, combining Teletrax and iQ Media into the world's largest unified TV intelligence network. Forrester names 4C a leader in cross-channel video advertising platforms and 4C surpasses $2 billion in annualized media spend through the Scope platform.

Industry Recognition

4C is named one of AdAge's Best Places to Work as well as a Gartner Peer Insights Customers’ Choice for Ad Tech.

Our Values

We run through walls to be both experts and students.

We run through walls to learn how to face whatever is in our way.

We run through walls to turn our curiosity into creativity.

We run through walls for each other because our heart is our strongest muscle.

Executive Team

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Dr. Alok Choudhary

Chairman, Chief Scientist, & Co-Founder


Lance Neuhauser

Chief Executive Officer & Co-Founder


Karan Khanna

Chief Technology Officer & Co-Founder

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Kim Norwesh

Chief Human resources Officer


Lisa Mogensen

Chief Financial Officer


Aaron Goldman

Chief Marketing Officer


Anupam Gupta

Chief Product Officer


Grant Parker

Chief Revenue Officer


Tarun Mathur

Managing Director APAC & EMEA, and Co-Founder


Seif Hamid

Head of Partnerships & Corporate Development


Mark Kappelman

Head of Operations

Board of Directors

Dr. Alok Choudhary


Lance Neuhauser


Leon Chen

Kayne Partners

Sach Chitnis

Jump Capital

Sake Bosch

Prime Ventures

Sanjay Khosla

Northwestern University, Boston Consulting Group

Marni Walden

Former Global President of Media, Verizon

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Our Partners

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