4C is building the leading self-service intelligence platform for marketers to drive business outcomes across closed ecosystems.
Dr. Alok Choudhary pioneers the Science of Connections using big data and computational science for astrophysics, weather detection, disease epidemics, and more.
Alok founds VoxSup to leverage his data science and build new technology for marketers to identify their most valuable audiences and reach them more effectively.
Lance Neuhauser, CEO of The Echo System, gets a fortuitous airplane seat upgrade to seat 4C, which leads to meeting Alok. VoxSup anounces a partnership with Facebook.
VoxSup acquires The Echo System to deliver enhanced insights for brands using social data. Voxsup announces Twitter partnership.
VoxSup rebrands as 4C and launches a product using social data to improve TV advertising measurement and planning. 4C announces LinkedIn and Pinterest partnerships.
4C acquires international TV monitoring network Teletrax to create the most comprehensive global platform for multi-screen media. 4C announces Instagram partnership.
4C introduces Sync, allowing advertisers to trigger social, search, and display ads in conjunction with live TV moments and weather conditions. Snapchat partnership is announced.
4C now powers over $1 billion in annual media spend. Partnerships with Mediaocean, NBCUniversal, and Target are announced.
It's all in Scope
4C introduces Scope, the industry’s only self-serve technology solution for audience intelligence, activation, and analytics across TV, digital, mobile, and social media. 4C announces Amazon Advertising integration.
4C creates Kinetiq, combining Teletrax and iQ Media into the world's largest unified TV intelligence network. Forrester names 4C a leader in cross-channel video advertising platforms and 4C surpasses $2 billion in annualized media spend through the Scope platform.
4C is named one of AdAge's Best Places to Work as well as a Gartner Peer Insights Customers’ Choice for Ad Tech.
We run through walls to be both experts and students.
We run through walls to learn how to face whatever is in our way.
We run through walls to turn our curiosity into creativity.
We run through walls for each other because our heart is our strongest muscle.
Dr. Alok Choudhary
Chairman, Chief Scientist, & Co-Founder
Chief Executive Officer & Co-Founder
Chief Technology Officer & Co-Founder
Chief Human resources Officer
Chief Financial Officer
Chief Marketing Officer
Chief Product Officer
Managing Director APAC & EMEA, and Co-Founder
Head of Revenue Americas
Head of Partnerships & Corporate Development
Head of Operations
Board of Directors
Dr. Alok Choudhary
Northwestern University, Boston Consulting Group
Former Global President of Media, Verizon