OUR VISION

4C is building the leading self-service platform for brands to execute video-centric marketing and optimize business outcomes.

Data Science

Dr. Alok Choudhary pioneers the Science of Connections using big data and computational science for astrophysics, weather detection, disease epidemics, and more.

Social Advertising

Alok founds VoxSup to leverage his data science and build new technology for marketers to identify their most valuable audiences and reach them more effectively.

The Upgrade

Lance Neuhauser, CEO of The Echo System, gets a fortuitous airplane seat upgrade to seat 4C, which leads to meeting Alok. VoxSup anounces a partnership with Facebook.

Social Intelligence

VoxSup acquires The Echo System to deliver enhanced insights for brands using social data. Voxsup announces Twitter partnership.

Data Mapping

VoxSup rebrands as 4C and launches a product using social data to improve TV advertising measurement and planning. 4C announces LinkedIn and Pinterest partnerships.

TV Monitoring

4C acquires international TV monitoring network Teletrax to create the most comprehensive global platform for multi-screen media. 4C announces Instagram partnership.

Multi-screen Sync

4C introduces Sync, allowing advertisers to trigger social, search, and display ads in conjunction with live TV moments and weather conditions. Snapchat partnership is announced.

Enterprise Solutions

4C now powers over $1 billion in annual media spend. Partnerships with Mediaocean, NBCUniversal, and Target are announced.

It's all in Scope

4C introduces Scope, the industry’s only self-serve technology solution for audience intelligence, activation, and analytics across TV, digital, mobile, and social media. 4C announces Amazon Advertising integration.

Cross-channel Video

4C invests in iQ Media, allowing Teletrax and iQ Media to create Kinetiq, the world's largest unified TV intelligence network. Scope solutions broaden to include over-the-top (OTT) and connected television (CTV).

Our Values

We run through walls to be both experts and students.

We run through walls to learn how to face whatever is in our way.

We run through walls to turn our curiosity into creativity.

We run through walls for each other because our heart is our strongest muscle.

Executive Team

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Dr. Alok Choudhary

Chairman, Chief Scientist, & Co-Founder

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Lance Neuhauser

Chief Executive Officer & Co-Founder

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Karan Khanna

Chief Technology Officer & Co-Founder

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Kim Norwesh

Chief Human resources Officer

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Lisa Mogensen

Chief Financial Officer

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Aaron Goldman

Chief Marketing Officer

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Anupam Gupta

Chief Product Officer

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Tarun Mathur

Managing Director APAC & EMEA, and Co-Founder

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Grant Parker

Head of Revenue Americas

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Seif Hamid

Head of Partnerships & Corporate Development

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Mark Kappelman

Head of Operations

Board of Directors

Dr. Alok Choudhary

4C

Lance Neuhauser

4C

Leon Chen

Kanye Partners

Sach Chitnis

Jump Capital

Sake Bosch

Prime Ventures

Sanjay Khosla

Northwestern University, Boston Consulting Group

Marni Walden

Former Global President of Media, Verizon

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Awards

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Cross-channel Advertising Software

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Cross-channel Advertising Software

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Cross-channel Advertising Software

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Cross-channel Advertising Software

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Cross-channel Advertising Software

Our Partners

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Amazon Advertising Experian Facebook Freewheel Google Marketing Platform Inscape Instagram IRI Kochava Krux LinkedIn LiveRamp Mediaocean MOAT NBCUniversal Neustar Nielsen Oracle Pinterest Placed PopularPays Salesforce Shuttlerock Snap SpotX SQAD Teletrax TruSignal Twitter Vidmob