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A swan song for 4C as we dive into Mediaocean

Aug 13, 2020 • Aaron Goldman

No, this won’t be an actual song…

Although reflecting back on 220 editions of this newsletter, we have laid down some legit lyrics.

Instead, we’ll go out the way we came in… declaring the future is insight.

Not only is it in sight as we officially become Mediaocean but it’s insight as we incorporate intelligence from Scope to create the modern system of record for omnichannel advertising.

To hear more about our vision check out these wise words from Mediaocean CEO Bill Wise.

Indeed, this will be the last edition of 4C’s Insights but stay tuned for a new newsletter under the Mediaocean banner in the near future.

Thank you for your readership and engagement over the years and we look forward to earning it for many more to come.

And rest assured you’ll continue to have access to the powerful Scope product and the team behind it.

For now, I’ll leave you with one final punny tune and dad joke:

What do you call a computer in the ocean? (Hint: sound it out… artist name included.)

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