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A deal is a deal is a deal is a deal…

Aug 06, 2020 • Aaron Goldman

Today we announced that the acquisition of 4C by Mediaocean has officially closed. But wait there’s more…

Mediaocean has also acquired Symsys, the leading Dutch media management software provider. This marks the 11th acquisition by Mediaocean in the past 5 years.

It may not be the same as Love in the Time of Cholera – just imagine if Florentino and Fermina had Zoom! – but M&A in the Time of Coronavirus can lead to plenty of happily-ever-after.

I must admit the 4C journey, while perhaps contrarian and certainly nonlinear, has not felt quite that dramatic. In many ways, joining Mediaocean feels like the obvious conclusion.

We set out on a mission to transform the industry and there’s no better way to do that than take what we’ve built and modernize the industry’s global system of record.

Of course, for our clients, partners, and crew, this isn’t the final stanza. We’re really just at the beginning of a new chapter.

We invite you to turn the page with us and hope you accept this rose… is a rose is a rose is a rose.

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