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Combining essential marketing functions in a single vertical stack and operating seamlessly across closed ecosystems, Scope is the intelligent solution that allows marketers to take control of their media and reach consumers where they are most engaged.

What are Closed Ecosystems?

As consumers demand better privacy, content, and experiences, they turn to environments that can deliver. Over 80% of users’ time with media is spent inside closed ecosystems – media and tech companies that publish content and exhibit three important characteristics:

Authenticated access, with controlled entry for consumers and for marketers
Engaging, native ad formats that are contextually relevant and actionable
Data-driven advertising with precision placement and advanced optimization

The closed ecosystem world is rapidly evolving beyond Facebook, Google, and Amazon to include TV, CTV, social, and commerce platforms that feature premium content and advanced advertising solutions for marketers.

Why a CEP?

To capture the full value of closed ecosystems, and maintain control of assets and campaigns, brands need to anchor their marketing tech stack with a CEP that brings five essential superpowers:

SELF-SERVICE SOFTWARE
Providing marketers hands-on control and transparency into the entire media process from a single platform.

VERTICAL INTEGRATION
Consolidating campaign activation with audience, planning, creative, measurement, reporting, and optimization tools.

INTEROPERABILITY
Enabling convergence of channels and agnostic integration of data and tools to easily plug into your tech stack.

INDEPENDENCE
Ensuring performance and optimization levers work for marketers instead of optimizing revenue for sellers.

INTELLIGENCE
Providing real-time insight into and optimization of media performance.

Learn more about Scope, the Closed Ecosystem Platform:

CEP ONE SHEET

CEP WHITE PAPER

Dive into the layers of Scope’s vertical stack.

Audiences & Planning

Deploy persistent audience definitions across channels with holistic tools for planning and forecasting.

Creative & Activation

Craft sophisticated campaigns with tools for creative personalization and collaboration alongside centralized ad management.

Reporting & Measurement

Measure marketing against business outcomes with visual reporting that includes source-of-truth and multi-touch attribution data.

Insights & Optimization

Fine-tune initiatives with intelligent machine-learning that fuels cross-channel automation and improved performance.

The capabilities afforded us through a CEP enable Abt to move seamlessly across media ecosystems while keeping customer experience and service at the forefront, making our brand durable in the current era of rapid change.

Bryan Benavides, Director of Digital Marketing at Abt Electronics

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