4C University (4CU) is a web-based learning platform that offers on-demand classes for clients who want to get up and running on Scope.
Take your Scope knowledge to the next level
Whether your team is in the onboarding stage or looking to learn about recent platform enhancements, 4CU covers social, digital, TV, and much more! 4CU content is great for a product deep dive or a quick refresher on some of our tools.
Our curriculum covers a wide range of topics. Below are a few of our existing courses – we’re adding more on a regular basis!
Learn how to utilize 4C’s proprietary Affinities and data from partners like Experian, IRI, and Placed to discover and target the audiences that matter most.
Get a quick start on the basics of navigating the Scope platform for social activation across Facebook, Instagram, Twitter, Pinterest, Snapchat, and LinkedIn
Regardless of your go-to platform, this course walks you through social activation on Scope as well as tips, tools, and tricks to get the most out of your campaigns. Courses include Facebook, Instagram, Pinterest, Snapchat, LinkedIn, and Twitter.
Creative Hub allows you to upload, manage, and optimize your creative assets in one place – across Facebook, Instagram, Twitter, Snapchat, and Pinterest. Learn more in this tutorial!
Scope Report Center
The Report Center will streamline your workflow and free up more time to focus on analysis – instead of generating reports. This short tutorial highlights the basic functionality of the report center and how to create, generate, and schedule reports.
Our TV courses cover the basics of utilizing the Scope TV Planner for campaign planning and management. Additionally, you can also learn how to build and create secondary audiences for Advanced TV in Scope.
4C Thought Leadership
From utilizing data science to reach audiences, to insights from Social Media Week, hear from our very own 4C leaders about industry trends, events, and latest happenings.
Reach out to your 4C representative to join the ranks of these companies whose team members have completed 4CU courses.
4CU training modules are constantly refreshed with new classes coming out regularly. We can also work together to develop a customized learning plan to meet your individual or team goals.
Reach out to your 4C contact to get started with 4CU!