4C Wins Highest Customer Satisfaction Score in G2 Crowd Report on Social Advertising Software

Mar 23, 2016

High Performance Affirms 4C’s Technology Strength and Commitment to Customer Service

Chicago – March 23, 2016 – Today, 4C, a global leader in data science and media technology with SaaS solutions for cross-screen convergence, announced that it has received top honors in the new G2 Crowd Spring 2016 Social Advertising Grid Report. The report reviews social advertising software products and ranks them according to customer satisfaction (based on user reviews) and market presence (based on market share, vendor size, and social impact).

Among the 11 advertising software products evaluated, 4C earned the highest customer satisfaction rating and also recorded the most number of reviews. The results of the report come after the company’s recent addition of an array of new product offerings utilizing Teletrax, its global TV monitoring network. In September 2015, 4C launched TV Synced Ads to deliver multi-screen experiences across leading social media properties including Facebook, Twitter and Instagram, display exchanges via DSPs such as AppNexus and DoubleClick Bid Manager, and search through Google AdWords.

“This acknowledgement from G2 Crowd demonstrates the value our clients gain from the 4C product suite and our world-class customer service,” said Lance Neuhauser, CEO of 4C. “We’re at a time when ‘shared media experiences’ are being enabled by the convergence of social media and TV. Our goal is to continue enabling clients to get the most value of their advertising through advanced data science and self-service technology.”

Products shown on the G2 Crowd grid for Social Advertising have received reviews and ratings in data gathered by February 12, 2016. Among the many reviews, one 4C client stated, “4C equips its advertisers with a competitive edge through proprietary technology solutions and predictive affinity data to drive client business forward. This type of access opens the door to explore unconventional solutions that might not have been previously considered.” To view more 4C client feedback, click here.

“G2 Crowd’s recent social advertising report features 4C with the highest average satisfaction score on the grid,” said Marty Duffy, director of research for G2 Crowd. “Verified user-reviews report that 4C provides the highest-rated level of customer support in the category. These users also identified the TV ad synchronization and affinity targeting as highlights of the product.”

The G2 Crowd Social Advertising report focused on advertiser campaign management products that automate the processes for buying, managing, and placing advertisements on social networking sites such as Facebook, Twitter, and LinkedIn. 4C is the only company in the considered set that also provides support for Pinterest and Instagram. The 4C Social Ads product offers bulk editing, smart groups, and auto-optimization features to improve performance and achieve workflow efficiencies. Additionally, 4C’s proprietary social media affinities can be automatically applied to campaigns to reach the most valuable audiences.

Visit www.4Cinsights.com/G2Crowd to download a complimentary copy of the Spring 2016 Social Advertising Grid Report.

About 4C

4C is a global leader in data science and media technology with solutions for cross-screen convergence. Advertisers, agencies, media companies and content owners use 4C to improve effectiveness on TV, digital and mobile. The 4C product suite includes advertising activation on Facebook, Twitter, LinkedIn, Pinterest and Instagram as well as TV Synced Ads across display, search, social and video. The company also provides advertising and content analytics leveraging its Teletrax global TV monitoring network of more than 2,100 channels in 76 countries. Founded in 2011 and based in Chicago, 4C has staff in 17 worldwide locations across the United States, United Kingdom, the Netherlands, Germany, Hong Kong, India, Switzerland and Singapore. Visit www.4Cinsights.com for more information.

About G2 Crowd, Inc.

G2 Crowd, the world’s leading business software review platform, leverages more than 60,000 user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by roughly $12 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to G2Crowd.com.