4C Recognized as a Gartner Peer Insights Customers’ Choice for Ad Tech
Jan 22, 2020
Leading Cross-Channel Marketing Technology Platform Recognized Through Client Feedback
CHICAGO, IL – January 22, 2020 – 4C, a global data science and marketing technology company, today announced it was named a 2020 Gartner Peer Insights Customers’ Choice for Ad Tech. Gartner defines ad tech as “the technology for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, campaign design, bid-management, analysis, optimization and automation of digital advertising.” The company believes this latest customer recognition reflects 4C’s commitment to providing exceptional product value, customer service and client satisfaction across all areas of business.
“For us, being named a Customers’ Choice for Ad Tech by Gartner Peer Insights is a huge honor, and we feel it is a testament to our company-wide commitment to providing our clients with innovative technology and an outstanding support team,” said Lance Neuhauser, CEO 4C Insights. “Hearing honest feedback from clients is critical to how we manage the business – it helps us establish the product roadmap and allocate resources where necessary to ensure successful business outcomes for marketers.”
From the company’s perspective, an obsession with client excellence is evident in the nearly 100 reviews for Scope by 4C on Gartner Peer Insights. From onboarding to service to support, 4C understands that the people behind the product are as integral to a company’s success as the technology itself. The core values driving the company contributed to 4C being named one of Ad Age’s Best Places to Work 2020.
4C was recently recognized as a Representative Vendor in the new October 2019 Gartner Market Guide for Integrated Media Planning Tools.* 4C was also named a Leader in“The Forrester New Wave™: Cross-Channel Video Advertising Platforms, Q3 2019” and “is the best fit for companies that need pure self-service tools” according to the report.
4C is ranked # 1 by the G2 community for Enterprise Cross-Channel Advertising Software in customer satisfaction. Based on the latest TechValidate Customer Research, all 4C customers reported increases in cross-channel video advertising efficiency with half of them gaining 25-100% improvements.
Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.
*Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Peer Insights:
Peer Insights is an online platform of ratings and reviews of IT software and services that are written and read by IT professionals and technology decision-makers. The goal is to help IT leaders make more insightful purchase decisions and help technology providers improve their products by receiving objective, unbiased feedback from their customers. Gartner Peer Insights includes more than 215,000 verified reviews in more than 340 markets. For more information, please visit www.gartner.com/reviews/home.
4C is building the leading self-service intelligence platform for marketers to drive business outcomes across closed ecosystems. Brands, agencies, and media owners around the world trust Scope by 4C™ to surface insights about their most valuable consumers and creatives and activate them across channels and devices. With over $2 billion in annualized advertising spend running through Scope, 4C bridges linear television, streaming video, digital commerce, and social media. Founded in 2011 and based in Chicago, 4C has staff in the United States, United Kingdom, the Netherlands, and Singapore.