4C Launches New Marketplaces for Expanded Audience Targeting, Creative Execution, and Campaign Measurement
Aug 01, 2018
CHICAGO – August 1, 2018 – 4C, a data science and marketing technology company, today launched three new partner marketplaces for its Scope platform to deliver enhanced solutions for advertising targeting, creative, and measurement.
“4C’s new partner marketplaces are another step forward in our mission to help brands and agencies optimize cross-screen marketing,” said Lance Neuhauser, CEO, 4C. “The combination of Scope’s existing audience intelligence, activation, and analytics capabilities plus new offerings from best-in-class solutions across the ecosystem will supercharge TV, social, digital, and mobile campaigns.”
Marketplaces accessible to Scope clients are:
- Audience Marketplace: Advertisers can tap into a variety of external data sources to discover and target precise, relevant audiences. Audiences available within the marketplace can be deployed alongside first party and lookalike audiences. Audience sources will include 4C’s proprietary Affinities and data from Nielsen, Inscape, Experian, IRI, and Placed – enabling targeting based on TV consumption and exposure, previous purchases, physical location, and much more.
- Creative Marketplace: Clients can create, organize and manage dynamic, high-impact creative assets for use across channels and platforms. This includes the ability to optimize assets for TV, social, and mobile for relevant messages based on key moments, audiences, and context. These capabilities will be made possible through new partnerships with Popular Pays, Shuttlerock, and VidMob.
- Measurement Marketplace: Clients will be able to leverage ad serving and conversion data, brand safety and viewability measurement, and mobile app analytics. Launch partners include Google Search Ads 360, Oracle Data Cloud’s Moat, and Kochava. With these integrations, advertisers will benefit from improved attribution, holistic reporting, and campaign optimization.
“Reaching the right people across channels drives measurable results. We’re thrilled to work with 4C to help advertisers leverage the power of data to make the right marketing decisions and have more meaningful interactions with people,” said Patrick Workman, VP of Global Platform Partnerships at Experian.
“Our partnership with 4C will bring VidMob’s global network of expert video creators and deep learning creative insights to brands and agencies that want to engage with consumers on the channels where they interact the most,” said Greg Lieber, Head of Partnerships, VidMob.
“Attribution is at the core of every campaign for connected devices. We look forward to providing 4C with the attribution data to help their clients succeed,” said Jason Hicks, VP of Marketing & Client Services for Kochava.
Scope by 4C™ is a unified platform that empowers marketers to discover cross-channel audience insights, execute campaigns across screens, and analyze performance in a single, self-service tool. To learn more about the new marketplaces available within Scope by 4C, visit www.4Cinsights.com/scope.
About 4C Insights
4C is global marketing technology company that delivers a unified platform for audience intelligence and media activation. Leading brands, global agencies, and media owners trust the Scope by 4C™ platform to identify their most valuable audiences and reach them across channels and devices. With nearly $2 billion in annualized advertising spend running through Scope, 4C enables self-service activation on Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Snapchat, and Twitter as well as TV synced ads via display, search, social, and video. The company also provides paid, earned, and owned media analytics leveraging its Teletrax™ television monitoring network which detects over 400 million TV asset airings on an annual basis. Founded in 2011 and based in Chicago, 4C has staff in 16 worldwide locations across the United States, United Kingdom, the Netherlands, France, Hong Kong, India, Singapore, and the Philippines. Visit www.4Cinsights.com for more information.