4C Expands Leadership Team with New Chief Human Resources Officer Kim Norwesh

Jan 18, 2017

Latest Executive Appointment Highlights Company’s Rapid Global Growth

Chicago – January 18, 2017 – 4C Insights, Inc. (www.4Cinsights.com), a data science and media technology company, today announced it has hired Kim Norwesh as Chief Human Resources Officer. With more than two decades of experience, Norwesh will lead 4C’s global human resources function across the organization, which has expanded to 186 people in 14 locations.

Prior to 4C, Norwesh was VP of Human Resources for the $4 billion global hematology division at Baxalta (formerly Baxter and now Shire) and played a key role in helping create the new commercial organization and culture. She has also held leadership roles at Baxter, Terlato Wine Group, Takeda Pharmaceuticals and Dade Berhing. Norwesh attended the U.S. Military Academy-West Point receiving her Bachelor of Science in Engineering Management and Central Michigan University earning her Masters of Science. After graduation, she served as an officer in the U.S. Army, fought in Desert Storm and received a Bronze Star for her distinguished service.

“Throughout her career, Kim has demonstrated success building teams and helping fast-paced and dynamic organizations realize their potential through people,” said Lance Neuhauser, CEO of 4C. “Above all, Kim’s character make her the right fit for our company and will enable 4C to continue our rapid growth trajectory.”

4C continues to expand its global talent as it reached major milestones in the past year. In 2016, over 2.3 billion new consumer affinity connections were mapped through the 4C Insights Affinity Graph™. More than 400 million individual TV asset airings were detected and the company reached nearly $1 billion in annualized advertising spend through its platform. Today, close to 1,000 brands, agencies, and media companies are using 4C products to take advantage of the convergence between TV and social media.

“I’m thrilled to be joining 4C, where people are at the center of everything,” said Kim Norwesh, Chief Human Resources Officer of 4C. “By investing in the company’s talent and organization, 4C will be able to accelerate the technology and service that transforms our clients’ businesses.”

4C’s products are built on more than 30 years of computational science research by Dr. Alok Choudhary, at prestigious institutions including Northwestern University. The company’s patented technology also leverages hardware and intellectual property acquired through Civolution and Royal Philips Electronics.

About 4C Insights, Inc.

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on the 4C Insights Affinity Graph™ to identify their most valuable audiences and improve effectiveness across channels. With nearly $1 billion in annualized media spend running through its software-as-a-service platform, 4C offers activation on Facebook, Twitter, LinkedIn, Pinterest, Instagram and Snapchat as well as TV Synced Ads across display, search, social and video. The company also provides advertising and content analytics leveraging its Teletrax television monitoring network which detects over 400 million TV asset airings on an annual basis. Founded in 2011 and based in Chicago, 4C has staff in 14 worldwide locations across the United States, United Kingdom, the Netherlands, France, Hong Kong, India and Singapore. Visit www.4Cinsights.com for more information.