4C Delivers Brand Advertising Innovation on Instagram

Aug 04, 2015

4C Platform Enables Brands and Agencies to Reach Highly-Engaged Audiences through Instagram Ads API

CHICAGO – August 4, 2015 – 4C, a data science software company that is powering the future of advertising, today announced that its Social Ads product supports Instagram. Instagram brings a large and engaged mobile audience as well as innovative ad formats to the 4C platform, which includes Facebook, Twitter, LinkedIn, and Pinterest. As a result, advertisers realize strong gains in efficiency creating and managing campaigns across channels. Furthermore, 4C’s proprietary data science, which analyzes trillions of social media connections to match brands with consumers, has proven to improve advertising effectiveness.

Through 4C, advertisers and agencies gain access to many advanced features including an intelligent Crop Tool that auto-optimizes image crops for mixed placements across Facebook and Instagram. 4C Smart Groups enable intuitive control of budgets, ad delivery, alerts, and results at an aggregate level, helping advertisers to maximize their investment. 4C clients are already seeing compelling results from their Instagram advertising, across different verticals ranging from Retail to Automotive.

“4C has been a great partner for MediaVest and we’re excited to leverage their platform for Instagram,” said Jason Dailey, SVP Precision Marketing at MediaVest. “Not only has 4C helped us improve marketing results for clients but they also deliver operational efficiencies by enabling our team to activate seamless, multi-channel campaigns. With the great support 4C provides, we can confidently be a first-mover in tapping the Instagram opportunity to drive brand lift.”

Last week, 4C announced that it has completed the acquisition of Teletrax to create a comprehensive global platform for social and TV advertising. Teletrax provides the world’s most advanced and accurate solution for real-time television analytics and synchronized cross-screen marketing campaigns. 4C’s integration with Teletrax means advertisers gain the ability to precisely deliver Instagram ads based on TV programming. For example, a brand can choose to show an ad on Instagram at the same time its commercial is running on TV or at the same time a competitor’s commercial is airing.

“By integrating with the new Instagram Ads API, we’ve been able to quickly create an efficient solution for image-driven brand building on mobile,” stated Lance Neuhauser, CEO of 4C. “4C’s offering is truly transforming the landscape for advertisers and agencies needing to deliver messages effectively across channels and screens.”

“Having access to 300 million people who are passionate about community and connecting is an amazing opportunity for 4C and our clients,” added Dr. Alok Choudhary, Founder and Chief Scientist of 4C. “By applying our proprietary data science and affinity metrics to Instagram, we can ensure that brand advertisers create meaningful interactions with their most valuable audiences.”

About 4C

4C is powering the future of advertising with software that improves media planning, measurement, and buying. A data science company, 4C provides brands, agencies, networks, and operators with the world’s most comprehensive platform for social and television advertising. 4C’s patented products leverage more than 30 years of computational science research by Founder and Chief Scientist, Dr. Alok Choudhary at prestigious institutions like Northwestern University as well as intellectual property acquired through Civolution and Royal Philips. The value is increased marketing effectiveness and efficiency across channels and screens. 4C’s platform enables advertising across Facebook, Twitter, LinkedIn, Pinterest, and Instagram through certified API access. 4C also operates Teletrax, the largest global TV monitoring infrastructure covering more than 2,100 channels in 76 countries. The company has offices in Chicago, Eindhoven, Hong Kong, Los Angeles, London, New York, San Francisco, Seattle, and Singapore. Visit www.4Cinsights.com for more information.