Adam Gerber, President, Global Media at Essence, joins Lance in Studio 54-C to discuss his journey from kid dreaming of being a truck driver to full-blown Ad Man.

In this episode:
Seth Godin and the minimum viable audience
HBO’s Game of Thrones
Showtime’s Billions
Disney+
Ben Thompson’s Stratechery article on Disney+
WorkLife with Adam Grant
“Lo/Hi” by The Black Keys, available on Spotify, iTunes, and YouTube.

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Follow Essence on Twitter

This episode is presented by Jonah Goodhart. Learn more about Jonah and Moat at www.moat.com.

The Squeeze is brought to you by 2 Moronz Productions. Special thanks to Seif Hamid for the music featured in The Squeeze! Check out Soof NYC and listen in style.

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