If the drying up of growth on Facebook core has you searching for an Oasis, look no further than Stories for a tale of where the company’s next chapter will spring eternal.

In the spirit of my Amazing Zuck tribute from 2015, here’s a little ditty about how Stories will restore glory to Facebook and all marketers reliant on the platform.

And if you prefer Simpsons references to song covers, be sure to check out my latest piece in The Drum.

All your dreams were had
When you’re chained to the Feed and a DR ad
Story’s the format all users will see

Another disruptive foible
Like when we went from Desktop to Mobile
Tomorrow we’ll crown Stories oh so noble

Need a little time to swipe up
Need a little time to swipe up, swipe up
Need a little time to swipe up
Need a little time to rest your thumb
You know users will so I guess you might as well

What’s the story marketing glory?
Well
You need a little time to swipe up, swipe up
Well
What’s the story marketing glory?
Well
Need a little time to swipe up, swipe up

All your dreams come true
When Ads in Stories come to WhatsApp too
Story’s the format all users will see

Another Facebook coup
First Instagram, then Messenger, it’s true
Stories are here to rescue the core blue

Need a little time to swipe up
Need a little time to swipe up, swipe up
Need a little time to swipe up
Need a little time to rest your thumb
You know users will so I guess you might as well

What’s the story marketing glory?
Well
Need a little time to swipe up, swipe up
Well
What’s the story marketing glory?
Said well
Need a little time to swipe up, swipe up

Now it’s time to get the band back together with more of 4C’s Insights.

Get the rest of 4C’s Insights Volume 133 here.

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