If there’s one thing we know for certain, it’s that sport and social go hand-in-hand. Literally. These days just about everyone watching live games has their phones out to scan or share on social media. Hence why social does such a good job reflecting sport outcomes.

Such was the case with the 2018 Major League Baseball World Series. For the second consecutive year, the Los Angeles Dodgers lost the best-of-seven series and came up short on social media engagement.

Indeed, the Blue Crew ­– not to be confused with Allez les Bleus which reigned victorious on and off the pitch – has had a tough go of it in the last two championships. You might say they’ve had it Ford Tough. Or you could say they haven’t found the Magic. Or you could dispense with the puns and just look at the data showing top brands and celebrity affinities for Dodger fans.

Meanwhile in Boston, it’s good to be king. The King of Beers, that is. It never gets tired. Ain’t that right Mookie?

Now it’s time to Gian up more of 4C’s Insights, perhaps with some Julian potatoes.

Get the rest of 4C’s Insights Volume 132 here.

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