“Video Everywhere” is more than just a buzzword. It’s been the reality for consumers for some time. And now it’s the reality imperative for marketers.

This week 4C announced partnerships with 3 leading providers of over-the-top (OTT) inventory –  FreeWheel, Telaria, and SpotX. These integrations provide access to premium digital video advertising across desktop, mobile in-app, mobile web and connected TV players.

This makes Scope by 4C the only platform in the world that enables activation across all these channels:

Combine these capabilities with our marketplaces for Audiences, Creative, and Measurement and marketers can truly market the way consumers consume – seamlessly across screens.

4C the Future of Media, indeed!

Now it’s time to seamlessly consume the rest of 4C’s Insights.

Get the rest of 4C’s Insights Volume 128 here.

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