Company also named a leader in Social Media and Video Advertising Reports
CHICAGO – September 25, 2018 – 4C, a data science and marketing technology company, today announced that for the second year running, its Scope platform has been named the highest rated software for cross-channel advertising on G2 Crowd, the world’s leading business solutions review website.
4C and its Scope platform achieved leadership status on the G2 Crowd Grid® Reports for Cross-Channel Advertising, Social Media Advertising, and Video Advertising by receiving more positive reviews from verified users compared to similar products in each category. Notably, the company is number one in the Cross-Channel Advertising Relationship Index for enterprise companies based on factors like ease of doing business, quality of support, and likelihood to recommend.
“Customer satisfaction is paramount at 4C, especially as we help marketers navigate a complex consumer journey that weaves from screen to screen throughout the day,” said Aaron Goldman, CMO, 4C. “We are thrilled that so many clients are finding success with Scope by 4C as they leverage the platform to discover audience insights, execute campaigns across channels, and analyze performance.”
“Rankings on G2 Crowd reports are based on data provided to us by real users,” said Michael Fauscette, chief research officer, G2 Crowd. “We are excited to share the achievements of the products ranked on our site because they represent the voice of the user and offer terrific insights to potential buyers around the world.”
For inclusion in the Grid Report, a product must have received ten or more reviews. For inclusion in the Relationship Index, a product much have five responses for each of the relationship-related questions. 4C has nearly 200 reviews for its software on G2 Crowd with an overall rating of 4.2 out of 5 stars.
4C launched Scope in April to deliver marketers the first self-serve platform to unify audience intelligence, activation, and analytics across TV, social, digital, and mobile marketplaces. Visit www.4CInsights.com/g2-cross-channel/ and www.4CInsights.com/g2crowd to download the full reports.
About 4C Insights
4C is global marketing technology company that delivers a unified platform for audience discovery, media execution, and performance analysis. Leading brands, global agencies, and media owners trust the Scope by 4C™ platform to identify their most valuable audiences and reach them across channels and devices. With nearly $2 billion in annualized advertising spend running through Scope, 4C enables self-service activation on Amazon, Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Snapchat, and Twitter as well as TV synced ads via display, search, social, and video. The company also provides paid, earned, and owned media analytics leveraging its Teletrax™ television monitoring network which detects over 400 million TV asset airings on an annual basis. Founded in 2011 and based in Chicago, 4C has staff in 16 worldwide locations across the United States, United Kingdom, the Netherlands, France, Hong Kong, India, Singapore, and the Philippines. Visit www.4Cinsights.com for more information.
About G2 Crowd
G2 Crowd, the world’s leading business solution review platform, leverages more than 381,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, more than one million people visit G2 Crowd’s site to gain unique insights.