The eyes of the media world were on Mark Zuckerberg last week as he testified in front of Congress. Many of the questions revolved around how Facebook makes money.
As you’ll see in our “In the News” section of this newsletter, there’s been lots of interest in how those ads have been performing since news of the Cambridge Analytica scandal broke.
The answer to that question and many more can be found in the 4C Q1 State of Media report.
Included are metrics like ad spend growth rates by vertical, cross-screen engagement scores, and many other KPIs that can be used as helpful benchmarks.
The report also features insights from industry experts from Cars.com, Edelman, Kerry, MBuy, Performics, SmileDirectClub, Socialyse UK, and Zenith.
So what are you waiting for? Download the report now to launch your own investigation.
And be sure to run through the rest of 4C’s Insights.