Sounds great, right?

Just sitting around watching any channel you want at any time…

Talk about a dream job!

But what if the job was instead to watch a robot watching TV?

Well not a robot per se but a machine-learning platform ingesting video from 2,200 channels in 76 countries and determining in real-time what program or commercial was airing…

What if your job was to QA the platform and ensure that all servers were always running and no errors were made in detection?

The truth is it’s actually still quite fun but it takes a special breed to do this job and do it well.

We’re very fortunate to have such folks at 4C in our offices in New York and Eindhoven.

Their hard work feeds into our TV planning and analytics solutions as well as the triggers used for TV sync activation across social, display, and search.

I was with our crew in the Netherlands this week and got a tour of the facilities from our VP of Global Network Operations, Richard Asveld.

I also took part in the ancient Dutch ritual of wall sitting.

All in a day’s work indeed.

Now tune in for the rest of 4C’s Insights.

Read the rest of 4C’s Insights Volume 78 here.

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