Two weeks ago, we shared new research from the UK showing how media agency professionals spend 17 hours each week moving between social platforms to manage their campaigns.
Last week, we released a video highlighting the 4C Pacing Dashboard, a tool built to put those 17 hours (and more!) back into the diaries of our clients.
The video puts our solution into a context everyone can understand – air traffic control. What? You’ve never worked in a control tower at an airport? Well surely you’ve had to toggle between social platforms either as an advertiser or end-user. And surely you’ve experienced the pain of forgotten logins, buttons in weird places, and different words for the same functions, among other frustrations.
4C Social clients can attest to the beauty and wisdom of a UI that makes everything look and work the same across Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter. And now they can land their plan(e)s on time with our Pacing Dashboard.
For the rest of you out there, go ahead and watch the video to see how it works. Don’t worry, you’ll still have 16 hours, 58 minutes, and 16 seconds to toggle back between social platforms.
Now you’ve got clearance, Clarence to set your vector, Victor, for the rest of 4C’s Insights.
Read the rest of 4C’s Insights Volume 77 here.
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