Like pac-man devouring pellets, 50,000+ digital marketing professionals will converge on Cologne, Germany for dmexco the 13th and 14th of September.

This event has become an industry tent-pole thanks to its international flair – more than 50% of attendees are from other countries – and brilliant timing after the summer is over with everyone is cranking away to make an impact on Q4 and prepare for the next calendar year.

There’s also a ton of great content and massive expo hall featuring the latest technology and swag.

4C will be out in full force this year with a stand in Hall 6 and seminar in Hall 5.1.

I’ll be leading a session exploring the State of Social with reps from our global clients including Olivier Gonzalez, General Manager of Socialyse based in France, Ryan Storrar, Head of Media Activation at Essence based in the UK, and Michael Kahn, CEO of Performics Worldwide based in the US.

We’ll also be doing research onsite to gather info on key trends and publishing highlights in real-time.

Here are some of the topics we’ll be exploring:

  • Cross-Channel Audiences
  • Predictive Marketing
  • Social Video
  • Premium Content Networks
  • Live Ads

If you’ll be at dmexco, please get in touch to set up a meeting.

In addition to seeing what we’re up to at the intersection of TV and social media, you won’t want to miss your chance to play our classic arcade game on the big screen and win fabulous prizes.

Now let’s “pac” in more of 4C’s Insights.

Read the rest of 4C’s Insights Volume 70 here.

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