There are times when moving up and to the right is not a positive sign.

But when it comes to business growth charts – and apartment rentals – it’s usually a good thing.

In the case of social media, the upwards and rightwards trajectory we saw for paid advertising in the second quarter of 2017 is a great indicator of sector health.

Indeed, across all six major global social and mobile networks we saw double digit growth quarter-over-quarter and year-over-year.

Here’s a summary of our findings including a breakdown by platform and the fastest growing industries for each one.

Download the full report at for all the key trends and best practices.

You’ll also see what’s top of mind for 4C clients like Merkle, Socialyse, and Performics and get hot tips from 4C senior AEs on how to leverage our products to drive success.

So what are you waiting for? Get up and to the right with the State of Social from 4C.

And read on for more of 4C’s Insights.

Read the rest of 4C’s Insights Volume 66 here.

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