How’s social advertising? As Greg Focker put it, “I’d say strong… to quite strong.”
Indeed, the space continues to grow as leading platforms scale their audiences into places to meet the parents and kids alike.
We just released our Q1 State of Social Advertising report to provide a glimpse into the key trends and offer best practices for marketers.
To generate these insights we analyzed $130 million in media during the first quarter from a representative sample of the 900+ brands we have running on 4C Social.
Overall, spend through 4C was up 61.5% on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Snapchat.
Across each of the platforms, we saw different sectors emerge as the highest growth categories.
4C clients include the world’s savviest marketers and we’re pleased to feature thought-leaders from Essence, Coegi, MediaCom, Socialyse, and MediaVest|Spark in this report. Together, we’ve identified 5 key trends impacting social media that everyone should keep an eye on.
When you’re done, avoid the urge to milk your cat and read on for more of 4C’s Insights.
Read the rest of 4C’s Insights Volume 52 here.
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