During the last quarter of 2016, our team has been at events around the world where the conversation has revolved around the future of addressable TV, which is expected to have a big year in 2017. With Turner, we’ve already started bringing addressability to life, and we’re happy to have contributed to the dialogue at several events over the past few months.
Back in October, our CEO, Lance Neuhauser, spoke at the Advanced Advertising Summit in New York. Lance’s panel on “Big Changes from Big Data,” revolved around what marketers can learn from data about consumer behavior and how these insights should be applied to advertising decisions. Lance also sat down with Beet TV’s Andy Plesser to discuss the current state and future of addressable TV as a part of a video series sponsored by 4C.
GABBCON, one of the industry’s leading events on addressable TV, took place in Los Angeles in November. We were excited to receive the inaugural ABBI Award for Best Use of Audience Data in a TV Campaign for our work with Turner during the ceremony at the end of the conference. Winners of the ABBI Awards were determined by surveying our fellow industry members, so we’re especially honored to receive recognition from our peers of our work advancing the future of media.
Our CMO, Aaron Goldman, took the stage at Social Media Week (SMW) Chicago with Resolution Media’s Jared Silverman and Twitter’s Tommy Filippone to discuss how SAP used 4C Sport Sync to seize live TV moments during the NBA finals. With SMW Chicago being just a week after the US Presidential Election, Aaron also showed how social data differed from polling data leading up to Election Day, and why affinities are such a strong indicator of future outcomes for politicians and marketers alike.
Our team also spent some time at events in the UK, wrapping up the year at the Future TV Advertising Forum in London. Josh Dreller, our VP of Product Marketing, spoke on a breakfast panel as well as a panel on cross-channel marketing, where he laid out ways that traditionally digital methods for targeting and measurement can be applied to TV.
Between new partnerships, industry research, and fundraising, it’s been a busy year at 4C. We’re excited to continue to drive the future of media in 2017 and let us know if we’ll see you on the road. We’ll be kicking off 2017 with CES in January.