If you’ve grown tired of this U.S. Presidential election cycle, you’re not alone.

The media saturation and vicious rhetoric has certainly taken its toll.

 All that’s left at this point is for the country to vote and the winner to be named. 

And even that may be contested.

Evidence of an early election hangover can be found in our analysis of Wednesday night’s debate.   

For the first time, we saw social media engagement decline from the previous debate.

Perhaps the biggest winner of the night was Novartis with its #debateheadache hashtag for Excedrin that quickly trended on Twitter.

The race to the White House is nearing its conclusion and we’ll all know soon enough who will be the next U.S. President and if our social media data was able to foresee the outcome.

 Now take 2 doses of 4C’s Insights and call me in the morning.

Read the rest of 4C’s Insights Volume 27 here.

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