Social media is not a channel. It’s not a tactic. Heck, it’s not even a thing.

It’s how we communicate. It’s how we connect. It’s how we consume.

Call it a layer. Call it an overlay. Call it oxygen. Indeed, for many organizations it’s the life blood.

So what are the key advertising trends in social media that you need to catch a whiff of?

With one of the largest global social advertising platforms and the most innovative clients in the world, 4C is in a unique position to provide perspective.

To begin, we mined a sample of the $600 million in annualized social ad spend managed through 4C to get a sense of growth for various publishers and categories.

Then we asked for inputs from our elite marketing clients at Abt, Essence Digital, Merkle, Performics, Starcom UK and Unique Influence.

Finally, we consulted our top-ranked account management team for best practices in social advertising.

Put it all together and you have “The State of Social Advertising Q3 2016.”

Enjoy the buzz!

And read on for more of 4C’s Insights.

Read the rest of 4C’s Insights Volume 26 here.

Subscribe to our newsletter to get updates from 4C in your inbox.