Last week I shared dview from dmexco which was marked by multiscreen marketing. Indeed, everywhere you looked were brands, agencies, media owners, and content producers seeking new ways to address the multitasking consumer. And the expo halls were filled with companies chipping away at this challenge with innovative technology solutions.
Sure enough, 4C stood out from the crowd with our unique blend of analytics and activation across TV and social media. And this week brings 26 million more reasons to believe in our vision for the future of media.
Indeed, we recently closed our Series C round of financing and now have even more horsepower to help all stakeholders capitalize on shared media experiences. The investment was led by Kayne Partners and joined by our previous investors including Jump Capital and Prime Ventures.
Thank you to all our clients and partners that have supported 4C over the years. This funding will be put to good use as we continue to build out the team, tech, science and scale needed to help you win in a converged media world
Read the full press release here and read on for more of 4C’s Insights.
Read the rest of 4C’s Insights Volume 22 here.
Subscribe to our newsletter to get updates from 4C in your inbox.