Summer is in full swing but it’s not just temperatures that are heating up. We’ve had some major global sporting events take place and, of course, the Olympics in Rio are right around the corner.

We’re also in the throes of major political change with Theresa May’s appointment as the new UK Prime Minister and Donald Trump officially selected as the Republican candidate for US President at this week’s national convention.

TV and social media continue to be the primary channels for consumption and discourse around big events. Together, they can provide brands incredible opportunities for identifying key insights and reaching engaged audiences.

Here at 4C, our founder Alok Choudhary has been at the forefront of using data and analytics to predict future outcomes for more than 30 years. In fact, he was the first person to use social media to map the 2011 Egyptian Revolution. Last month, our analysis of social media sentiment accurately predicted the Brexit vote. Soon, we’ll be releasing data showing how Trump stacks up to Hillary Clinton. 

In the meantime, enjoy your summer and this cool edition of 4C’s Insights.

Read the rest of 4C’s Insights Volume 15 here.

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