Greetings from Cannes where the advertising world has come together for the Lions festival to celebrate creativity. Indeed, Creative has been a recurring theme throughout the sessions and along the Croisette. And there have been a few other Cs thrown around as we debate the future of media. 

2 that stand out are Content and Context. In a world of shared media experiences and marketing in the moment, these 2 Cs hold the keys to reaching your audiences with the right message in the right place at the right time. 

When I’m back home next week, I’ll write up a full recap of the event for our blog and see if I can find 2 more Cs to make 4. [UPDATE: I managed to do it!]

For now, I’m off to foresee my final few hours in Cannes!

Read the rest of 4C’s Insights Volume 12 here.

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