Later This Year Brands Will Be Able to Leverage 4C Data Science and Media Technology for Activation of Snap Ads
Chicago – June 13, 2016 – Today 4C, a data science and media technology company, announced that it has been named as a Snapchat Partner. As a partner, 4C will begin developing new functionality within its software solutions that when available will be used to help brands engage their most valuable audiences with Snap Ads.
Snapchat is one of the most sought-after platforms for advertisers given its 100+ million daily active users and 10+ billion daily video views. In the U.S., 60% of 13-34 year old smartphone owners use the app and overall gender composition is approximately 50% female and 50% male so the platform provides strong, balanced reach among highly-desirable audiences. Furthermore, with half of all Snapchatters located outside the US, there is a tremendous global opportunity.
“The ability to advertise on Snapchat has been one of the biggest asks from our clients over the past year,” said Lance Neuhauser, CEO of 4C. “Snapchat Partners will provide that access while allowing 4C to continue to build innovative solutions within our own product suite. Being a Snapchat Partner also gives our clients confidence that Snapchat has identified 4C as a partner that will be able to help them achieve success on the platform.”
4C is leading the convergence of television and social media. It built the first self-serve software solution to enable advertising across Facebook, Twitter, LinkedIn, Pinterest, and Instagram. 4C also operates Teletrax, the world’s largest television monitoring network, enabling TV synced ads as well as robust analytics. The combination of these unique assets allows 4C clients to maximize media value across channels and screens. Once Snap Ads are available in the 4C product suite marketers will be able to effectively manage their advertising on the world’s leading social and mobile platforms.
“Snap Ads are different than what is currently available in the market and will be big for brands,” said Alok Choudhary, founder and Chief Scientist at 4C. “The Snap Ads format is full screen, audio is usually on and the demographic is great. Both Snapchat and 4C share an intense focus on innovation and user experience and being a Snapchat Partner will allow our clients to evolve in parallel.”
Brands activating campaigns through 4C have generated strong performance. Based on research from TechValidate, 96% of clients increased brand awareness by 10% or more and 89% of clients boosted engagement by 10% or more by using the 4C Social Ads product. Once 4C begins running campaigns later this year, Snap Ads, which are oriented around vertical video views, will provide a tremendous opportunity for 4C clients to build on this success and achieve their key brand objectives.
To learn more about Snapchat Partners, visit snapchat.com/partners.
4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners use 4C to improve effectiveness on TV, digital, social and mobile. The 4C product suite includes activation on Facebook, Instagram, LinkedIn, Pinterest, Twitter as well as TV Synced Ads across display, search, social and video. The company also provides advertising and content analytics leveraging its Teletrax global TV monitoring network and proprietary social affinity database. Founded in 2011 and based in Chicago, 4C has staff in 17 worldwide locations across the United States, United Kingdom, the Netherlands, Germany, Hong Kong, India and Singapore. Visit www.4Cinsights.com for more information.