Americans may have to wait until fall for their version of football to kick off but things are popping in Europe right now as we move into the UEFA Champions League final and watched Leicester City take first in the Premier League. See below for some 4C Hot Facts showing key social trends among the key players and clubs.

At 4C we orient our solutions around Shared Media Experiences and sports are the epitome of this opportunity. Sports are best consumed live and shared with fellow fans or else you risk FOMO (fear of missing out) and FOOF (fear of our feeds) aka spoilers. These are just some of the reasons why sports do so well on TV and Social Media.

To highlight the potential for marketers to Seize the Moment through sports across TV and Social, we produced a video in our New York Broadway office featuring a mix of 4C staff and paid actors. See if you can figure out who’s who!

Read the rest of 4C’s Insights Volume 7 here.

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