The theme of “Better Together” is one we’ve been using ever since 4C and Teletrax joined forces in July of last year. We’ve had some fun exploring related pairs along the way but one that certainly fits the bill is sport and social. Whether you’re playing or watching, sports are better when you’re surrounded by fans and friends.

This past week we’ve explored the intersection of sport and social with analyses of the Masters and March Madness, exploration of sport-synced ads, and in-depth comparison of golf and marketing by our founder and chief scientist, Dr. Alok Choudhary.  

Read on for more of 4C’s Insights including the latest White Paper in our Future of Media series.

Read the rest of 4C’s Insights Volume 5 here.

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